Main Subjects = Commercial Management
Identification and Evaluation of Functional Components in the Strategic Management Process of Iran's Nation Branding Campaign
Volume 18, Issue 3, September 2025
Meysam Shirkhodaie; Maryam Goudini; Mahmood Yahyazadehfar; حمیدرضا فلاح-لاجیمی; Morteza Movaghar
Designing an ideology-based strategy model to strengthen economic interactions between the Islamic Republic of Iran and the Axis of Resistance
Volume 18, Issue 3, September 2025
mohamad reza mahdavi hazaveh; mohammad javadi; nader jafari haftkhani; mohamad yousof hoseini balam
Identifying obstacles to business coaching (coaching) in the information and communication technology industry in Iran
Volume 18, Issue 3, September 2025
masoumeh Ayeneh; Mahdi Hosseinpour; Mohammad javad Jamshidi
The experience of teaching and empowering management students with the approach of life in industry; From idea to model
Volume 18, Issue 3, September 2025
Mohammad Noruzi; saeid hajihasani; amirhoseyin sedehi
Exploring the Role of AI Chatbots and Recommender Systems in Enhancing Conscious Purchasing Behavior
Volume 18, Issue 4, January 2025
Vahid Nasehifar; Mohammadtaha Esmaeilzadeh Ashini; Mohammad Masteri Farahani
Distinction of Brand Associations of Mr. Masoud Pezeshkian and Mr. Saeed Jalili in the Fourteenth Presidential Election (Case Study: Students of Tehran Universities)
Volume 18, Issue 4, January 2025
hassan vakilzadeh; Saeed Naderi Asl,
International Franchise Model Design: A Case Study of Iranian Lubricant Brands
Volume 18, Issue 2, June 2024
HOSSEIN GOUDARZI; Davood feyz; AZIM ZAREI
The effect of platform control mechanisms on perceived performance of single home and multi home complementors
Volume 18, Issue 2, June 2024
Ameneh Ebadi; Masoumeh Hosseinzadeh shahri; Zeinab Hashemi Baghi
Data Driven Marketing: Examining the Scientific Map and Scoping Review
Volume 18, Issue 1, March 2024, Pages 1-36
Mohammad Masteri Farahani; Reza Payandeh
Identification of turnaround strategies based on digital maturity levels in small and medium enterprises
Volume 18, Issue 1, March 2024, Pages 103-136
Mahboubeh Rezaei; Masoumeh Hosseinzadeh shahri
Designing the Business Framework Model for Family Farming
Volume 17, Issue 3, September 2023, Pages 1-40
mohammadreza khashei; Reza Baniasad; ruhollah razini
Explaining the Effect of Strategic Learning on the Exploitation of International Business Opportunities with the Mediation of Organizational Maturity and Dynamic Export Capabilities
Volume 17, Issue 3, September 2023, Pages 111-150
reza Saeedi
Meta-Synthesis of Obstacles in the Implementation of Digital Transformation: Case of Banking Industry of the Islamic Republic of Iran
Volume 17, Issue 3, September 2023, Pages 151-182
Seyed Abbas Chaychian; Mohammad Amin Rashidi; Mohammad Mobin Shafie Nategh; Rahim Khanizad,
Analysis and mapping of the trend evolution in divestiture research
Volume 17, Issue 2, June 2023, Pages 1-34
soroush malek afzali; mohammad ali shahhoseini; abbas mossalanejad; Ali Heidari
Identifying the main production challenges in the petrochemical industry (case study: Persian Gulf Holding Petrochemical Industries)
Volume 17, Issue 2, June 2023, Pages 35-74
ghazaleh ghalvazi; mohammad zaman rostami; hamid reza maghsoudi; sajjad keshavarzian
Identifying and analyzing the consequences of the development of chain stores in the Iran
Volume 17, Issue 2, June 2023, Pages 175-204
saeed masoodipoor; elahe soltani; shirin khosroabadi
Identifying the success factors of digital strategies in Iran's banking industry
Volume 17, Issue 1, March 2023, Pages 1-38
mohammadhosein yaghtin; Ali Rezaeian; AsadAllah Kordnaeij
The Effect of Sonic Logo on brand recognition based on pattern of electrical activity cortex
Volume 17, Issue 4, January 2023, Pages 47-70
Meysam Shirkhodaie; Zahra Ghorbani Monghari; somayeh namdar tajari; Aboalhasan Hosseini
Identifying and ranking the factors influencing the choice of movies and series in the video on demand in order to adopt effective marketing strategies
Volume 17, Issue 4, January 2023, Pages 111-146
abolfazl yaghoubi; Mohammad Noruzi; Mohammad Reza Soltani
Designing a Strategic Thinking Model Based on General Ghasem Soleimani’s Strategic Thoughts
Volume 16, Issue 3, September 2022, Pages 29-74
Mohammad Hosein Ghanadanzadeh; Mesbah Alhoda Bagheri Kani; Asadullah Ganjali
A systematic review of the role of organizational design dimensions in implementing strategic changes
Volume 16, Issue 1, September 2022, Pages 79-128
Mohammad Javadi; AsadAllah Kordnaeij; Seyed Hamid Khodadad Hosseini; Asadollah Ganjali
Evaluation of Primary Health Care Strategies (PHC) in the Health System of the Islamic Republic of Iran: A Research Based on Strategic Control
Volume 16, Issue 3, September 2022, Pages 97-126
Mohammad Saeed Saffari; Reza Baniasad; Amirhossein Takian; Mohammad Azadi Ahmadabadi
Study of the Impact of Politicians 'Personal Branding on Tehran Citizens' Intention to Vote in the Presidential Elections in the Framework of Political Marketing (Case study: Progress and Justice Population of Islamic Iran)
Volume 16, Issue 3, September 2022, Pages 127-150
Mahdi Akhossanayeh; Seyed Hamed Vares; masoud keimasi
A systematic review of managers’ cognitive biases in excess market entry
Volume 16, Issue 1, September 2022, Pages 203-238
Bahman Hajipour; omid soleymanzadeh; Yadolah dadgar
Exploring the concept of open strategy: Metasynthesis approach
Volume 15, Issue 2, August 2022, Pages 85-126
Amirhossein Tayebi Abolhasani; Vahid Khashei Varnamkhasti
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