Author

• Gholamreza Goudarzi

Assistant Professor, Department of Industrial Management, Faculty of Islamic Studies and Management, Imam Sadiq University, Tehran, Iran

Abstract

The modern world is one of image and media. Ordinarily, three periods are distinguished for the transmission of concepts, namely, the linguistic transmission period, the written and the image periods. Presently, the most efficient and sustaining means of expressing opinions and influencing the public opinion is "image". Every individual receives most of his information through visual media.
The west knows the importance and power of picture technologies well enough and utilizes it in all its forms. Knowing the fact that the role of culture in strategic decisions is of great import, it is highly advisable to take notice of the implicit meaning of images and media and their impact on decision-making.
This, however, has been neglected in social and managerial analyses. The article, therefore, examines the issue of media management and the role of decision-making in it, and refers to the image theory by mentioning some of the actual examples worldwide.

Keywords

• image
• Media
• strategic
• Decision-making
• media management
• decision-making and picture-making

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