Document Type : Research Paper

Authors

• Hesamedin Nemati ¹
• Mesbaholhoda Bagherikani ²
• Mohammadamin Bagherikani ³

¹ Master's student in business management, Imam Sadiq University, Tehran, Iran. (Author)

² Associate Professor, Department of Business Management, School of Management and Islamic Studies, Imam Sadiq University, Tehran, Iran.

³ Doctoral student of business management, Imam Sadiq University, Tehran, Iran.

Abstract

In this research, we seek to identify the effective components for holding the presidential election debates in the Islamic Republic of Iran in a favorable manner. In fact, this research, which for the first time examined the words of the supreme leader of the revolution regarding the presidential election debates, seeks to improve the quality of holding election debates in Iran in order to increase people's participation in elections, improve people's political awareness and maintain health. Elections take place. The method of conducting the research is that all the statements of the leadership from the beginning until now, which have been made in relation to the debates, have been examined and recorded. After that, the statements were coded and the dimensions and components affecting a favorable debate from the perspective of the supreme leader of the revolution were identified and explained. After reviewing the slips and initial coding, the findings indicate that; 64 secondary identifiers (basic theme), 19 organizing themes and 5 overarching themes have been identified, among which, the dimensions and components affecting a desirable debate, which are overarching and organizing themes respectively, have been displayed in the form of a diagram. The results indicate that reforming the form and content, along with reforming the way of managing debates and paying attention to the goals, can help to build and pay for a favorable debate. It will not be corrected.

Keywords

• Political marketing
• Favorable debate
• Televised debates
• Presidential election
• Revolutionary leader

20.1001.1.23830891.1401.16.2.1.5

Main Subjects

• Marketing