Strategic Management Thought

Introducing the "Vignette method"; As an effective tool in perceptual research and an example of its application in measuring the perception of organizational justice

Document Type : Research Paper

Authors

1 Researcher at the rushd Center of Imam Sadiq University

2 Researcher at Roshd Center, Imam Sadiq University (AS), Tehran, Iran.

Abstract

Vignette method is one of the data collection tools in quantitative and qualitative research that is used especially in extracting values, beliefs, attitudes and also obtaining sensitive and ethical information of research participants .Common data collection tools such as questionnaires, interviews and observations are subject to challenges that the reflective method tries to reduce as much as possible: Researcher's bias in power asymmetry, The challenge of interpreting the message, Lack of trust in the researcher, groupthink, The challenge of the abstractness of the participant's answer and ...

In this article, an attempt has been made to examine the different aspects of the reflective method and its strengths and weaknesses in the field of social research through the literature review. While referring to the definition, purpose, scope of application and the roots of the desire for this method, the design steps of a reflection are also fully described. Also, an example of the application of this method in the matter of measuring the perception of organizational justice is also provided.

Keywords

Main Subjects

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Strategic Management Thought
Volume 16, Issue 4 - Serial Number 34
January 2022
Pages 77-102
  • Receive Date: 24 April 2022
  • Revise Date: 06 February 2023
  • Accept Date: 23 April 2023