Document Type : Research Paper

Authors

• saeed masoodipoor ¹
• elahe soltani ²
• shirin khosroabadi ²

¹ isu

² دانشجوی کارشناسی ارشد مدیریت بازرگانی دانشگاه قم

Abstract

One of the mass distribution channels in today's era is the chain stores that have created a great transformation in the goods distribution system. Our country has also started to develop chain stores in the country due to global developments for the past several decades, which has accelerated in the last decade. Regarding this phenomenon, there are two levels of view; The first level, which is the level of the company, which focuses on earning more income and profit through this distribution method for chain store owners, and the second level, which is the macro level, which examines the effects and results of this phenomenon in a horizon higher than the profit of the company and seeks The analysis of the issue is from the perspective of marketing policy, which considers national and public interests. In this research, at the second level of analysis, we seek to identify and analyze the positive and negative consequences of the development of chain stores in the country. In this context, there are different views that will result in agreeing or disagreeing with the development of chain stores in the country. In the first step of this research, positive and negative consequences were identified.

Keywords

• Distribution channel
• retail
• chain stores
• positive and negative consequences
• marketing policy

Main Subjects

• Marketing