اندیشه مدیریت راهبردی (اندیشه مدیریت)

طراحی مدل فرآیندی راهبرد پابرجا با استفاده از رویکرد ترکیبی

نوع مقاله : مقاله علمی-پژوهشی

نویسندگان

1 دانش آموخته دکتری مدیریت استراتژیک، دانشکده مدیریت و حسابداری، دانشگاه شهید بهشتی و استاد مدعو دانشکده مدیریت دانشگاه صنعتی شریف

2 عضو هیأت علمی دانشگاه تربیت مدرس، تهران، ایران

3 استادیار دانشکده مدیریت و حسابداری، دانشگاه شهید بهشتی

4 استادیار دانشکده مدیریت و حسابداری،دانشگاه شهید بهشتی

چکیده

مدل­های فرآیندی بیشتر مبتنی بر رویکردهای کیفی و ذهنی، توسعه می­یابند. هدف این مقاله، نشان دادنِ چگونگی طراحی مدل فرآیندی تجویزی با روشی ترکیبی شامل تکنیک مدل­سازی ساختاری تفسیری و اقدام­پژوهی است. مدل فرآیندی این مقاله درباره راهبرد پابرجا است. راهبرد پابرجا، نوع خاصی از راهبرد است که در برابر حالات مختلف محیطی همچنان دوام­پذیر و مقبول است. درباره تدوین راهبرد پابرجا، فنون متعددی بیان شده است. با وجود فنونِ متعددِ مرتبط با راهبرد پابرجا، مدل فرآیندی جامعی که بتواند به صورت گام­­به­گام، مراحل دستیابی به راهبرد پابرجا را تعیین کند وجود ندارد؛ لذا مسئله اصلی عبارت است از طراحی مدل فرآیندی جامع، کاربردی و گام­به­گامی برای تدوین راهبرد پابرجا که بتوان با آن، راهبردهایی طراحی کرد که در شرایط متغیر محیطی، همچنان معنادار، مقبول و ماندنی باشد. برای پاسخگویی به مسئله تحقیق، ابتدا فنون مختلف کاربردی شناخته شد. سپس این فنون با تکنیکی کمّی و ریاضی به نام مدل­سازی ساختاری تفسیری، با هم ترکیب شد. نتیجه مدل‌سازی اولیه، ورودی فرآیند اقدام­پژوهی شد و این مدل در سازمانی به صورت عملی به کار بسته شد و فازهای اقدام، رصد و بازتاب، انجام شد. سپس، مطلوبیت مدل با تکنیک گروه توافق جمع­بندی شد. نتیجه پژوهش، عبارت است از مدل فرآیندی راهبرد پابرجا که یافته­های مراحل رصد، بازتاب فردی و بازتاب جمعی، آن را تأیید می­کند.

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اندیشه مدیریت راهبردی (اندیشه مدیریت)
دوره 6، شماره 2 - شماره پیاپی 2
علمی-پژوهشی
مهر 1391
صفحه 121-151
  • تاریخ دریافت: 15 مرداد 1391
  • تاریخ پذیرش: 13 مهر 1391