اندیشه مدیریت راهبردی (اندیشه مدیریت)

عملکرد راهبرد تجاری‌سازی خرید و ادغام؛ طراحی و تبیین الگو در صنعت داروهای زیستی ایران

نوع مقاله : مقاله علمی-پژوهشی

نویسنده

استادیار گروه مدیریت، دانشکده علوم انسانی، واحد سنندج، دانشگاه آزاد اسلامی، سنندج، ایران.

چکیده

زیست­فناوری پزشکی یا درمانی به توسعه ابزارهای تحقیقاتی، تشخیص، توسعه و تحویل داروها و واکسن­ها از طریق استفاده از سیستم­ها یا فرآیندهای سلولی و مولکول­های زیستی اختصاص دارد. یک انتخاب راهبردی بسیار مهم بنگاه­های فناوری­محور در صنعت داروهای زیستی، راهبرد تجاری­سازی است. راهبرد خرید و ادغام به­عنوان یکی از راهبرد­های تجاری­سازی داروهای زیستی در مقایسه با دیگر راهبرد­ها کمتر در ادبیات پژوهش مورد توجه و تدقیق واقع شده است. هدف پژوهش حاضر، طراحی مدل جامع راهبرد تجاری­سازی خرید و ادغام در صنعت داروهای زیستی کشور برمبنای رویکرد آمیخته متوالی کیفی ـ کمی است. برای تحلیل ادبیات پژوهش از روش فراترکیب و برای اعتبارسنجی محتوایی مدل پیشنهادی از تکنیک مدلسازی گروهی برمبنای نظر خبرگان و در بخش کمی براساس راهبرد پیمایش و از تکنیک حداقل مربعات جزئی استفاده شده است. نتایج نشان داد از بین هفت مقوله پیش­بین شامل؛ مکمل بودن منابع، عدم تقارن اطلاعاتی، تجربه ائتلاف بین خریدار و شرکت خریداری­شده، تجربه خرید مرتبط، نزدیکی فرهنگی، جغرافیایی، و کسب­وکار، انتقال دانش و منابع (کارکردی، عملیاتی و مدیریتی) و فرآیند یکپارچگی و مقوله عملکرد به‌عنوان پیآمد این راهبرد، در صنعت داروهای زیستی کشور تنها مقوله مکمل­بودن منابع برای شرکت­های فعال در این صنعت به‌عنوان عامل پیش­بین مطرح است.

کلیدواژه‌ها

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اندیشه مدیریت راهبردی (اندیشه مدیریت)
دوره 15، شماره 2 - شماره پیاپی 30
مهر 1400
صفحه 237-270
  • تاریخ دریافت: 09 مرداد 1400
  • تاریخ بازنگری: 29 بهمن 1400
  • تاریخ پذیرش: 25 اردیبهشت 1401