اندیشه مدیریت راهبردی (اندیشه مدیریت)

تبیین تأثیر یادگیری راهبردی بر بهره‌برداری از فرصت های کسب و کار بین المللی با میانجیگری بلوغ سازمانی و قابلیت‌های پویای صادراتی

نوع مقاله : مقاله علمی-پژوهشی

نویسنده

استادیار گروه مدیریت بازرگانی، دانشکده مدیریت و اقتصاد، دانشگاه شهید باهنر کرمان، کرمان، ایران.

چکیده

مهم‌ترین مسیر برای بقا و به‌دور ماندن از تکانه‌های اقتصادی، استفادۀ از دانش برای بلوغ سازمان و رشد قابلیت‌های صادراتی آن متناسب با تغییرات محیط بین‌المللی است. هدف از این مطالعه آن است که با ارائه مدلی اثرگذاری اکتساب دانش مربوط به کسب‌وکارهای بین‌المللی به درون سازمان در بین‌المللی شدن آن را بیازماید. کسب‌وکارها به‌منظور بهره‌برداری از فرصت‌های رشد، دسترسی به مشتریان جدید و تطبیق با تغییرات محیط برون‌مرزی وارد عرصه فعالیت‌های بین‌المللی می‌شوند. ازآنجا که اطلاعات تفصیلی در مورد شرکت‌های کوچک و متوسط تولیدی صادرکننده وجود ندارد، با استفاده از فرمول تعدیل شده کوکران برای جامعه آماری نامعلوم، حجم نمونه تحقیق بر اساس واریانس گروه خبرگان، 160 نمونه برآورد شد. نوع پژوهش کاربردی و از روش آمیخته کیفی مصاحبه و گلوله‌برفی و کمّی معادلات ساختاری به‌عنوان ابزار تحلیل پرسش‌نامه برای تبیین مدل بهره برده شده است. به کمک گروه خبرگان پایایی با آلفای کرونباخ 78% برای پرسش‌نامه تحقیق برآورد گردید. نتایج تحلیل‌ها نشان داد که مدل ارائه شده برازش خوبی دارد و تزریق دانش حاصل از یادگیری سازمانی موجب بلوغ سازمانی و استفاده مؤثرتر از قابلیت‌های پویای صادراتی و در نتیجه بهره‌مندی مؤثرتر سازمان از فرصت‌های کسب‌وکار بین‌المللی می‌شود.

کلیدواژه‌ها

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اندیشه مدیریت راهبردی (اندیشه مدیریت)
دوره 17، شماره 3 - شماره پیاپی 37
مهر 1402
صفحه 111-150
  • تاریخ دریافت: 17 اردیبهشت 1403
  • تاریخ بازنگری: 21 خرداد 1403
  • تاریخ پذیرش: 24 خرداد 1403