بیات، فاطمه؛ قلیچلی، بهروز و عالمتبریز، اکبر (1399). قابلیت مشتریمحوری و مزیت رقابتی با نوآوری ارائه خدمات. کاوشهای مدیریت بازرگانی. 12 (24). 239-257.
پژوهشجهرمی، امین (1396). نوآوری در مدل کسبوکار عامل جدید مزیت رقابتی. بررسیهای بازرگانی. (30)80. 1-13.
حاتمینسب، سیدحسن و حاجیرحیمی، محمدحسین (1402). بررسی تأثیر استراتژی کسبوکار بر مزیت رقابتی با توجه به نقش میانجی نوآوری و عملکرد تجاری. دومین همایش الکترونیک پژوهشهای مدیریت کسبوکار اخلاقی. یزد.
لعلمظلومیان، کوثر و مقدسی، علیرضا (1403). ارائه مدل تأثیر نوآوری محصول و مشتریگرایی بر عملکرد بازاریابی با نقش میانجی مزیت رقابتی در شرکتهای دانش بنیان پارک علم و فناوری خراسان. ششمین کنفرانس بینالمللی یافتههای پژوهشی در مدیریت. اقتصاد و حسابداری. تهران.
محمدپور، زهرا و حاجمنوچهری، حسین (1403). گسترش مزیت رقابتی از طریق فرهنگ سازمانی. چشم انداز حسابداری و مدیریت. 7 (90). 182-194.
محمدکاظمی، رضا؛ طالبی، کامبیز؛ داوری، علی و دهقاننجمآبادی، عامر (1400). بررسی تأثیر نوآوری مدل کسبوکار بر خلق مزیت رقابتی با نقش میانجیگری توانمندی کارآفرینانه (مورد مطالعه: شرکتهای دانش بنیان حوزه فناوری اطلاعات و ارتباطات). توسعه کارآفرینی. 14 (2). 321-339.
مرتضوی، سیندخت و سیفبرقی، مهدی (1403). مکانیابی فروشگاههای زنجیرهای خردهفروشی با استفاده از روش ترکیبی AHP-TOPSIS بر پایه مجموعههای فازی شهودی بازهای (مورد مطالعه: فروشگاههای زنجیرهای افق کوروش). چشمانداز مدیریت صنعتی.
نوروزی، حسین؛ نصرتپناه، رسول و بارانی، صمد (1401). تأثیر رهبری دیجیتال بر عملکرد شرکتها در محیطهای پویا: نقش قابلیتهای پویا. نوآوری مدل کسبوکار و مزیت رقابتی پایدار. مدیریت بازرگانی. 14 (3). 445-474.
Acciarini, C., Cappa, F., Boccardelli, P., & Oriani, R. (2023). How can organizations leverage big data to innovate their business models? A systematic literature review. Technovation. 123 (102713). 1-18.
Ali, A., Francisco, L., & Francisco, J. (2024). Impact of big data analytics on telecom companies’ competitive advantage. Technology in Society. 76. 102459.
Chen, A., Li, L., & Shahid, W. (2024). Digital transformation as the driving force for sustainable business performance: A moderated mediation model of market-driven business model innovation and digital leadership capabilities. Heliyon. 10 (8). 1-17.
Afaishat, T. A., Al-Maadhedee, M., & Yamin, I. (2024). The impact of adopting the digital strategy on the competitive advantage: a moderating role of employee satisfaction in the Jordanian banking sector. Problems and Perspectives in Management. 22 (1). 193-204.
Liébana-Cabanillas, F., & Blanco-Encomienda, F. J. (2024). Impact of big data analytics on telecom companies' competitive advantage. Technology in Society. 76 (102459). 1-10.
Aseeri, M., & Kang, K. (2022). Big data, oriented-organizational culture, and business performance: A socio-technical approach. Problems and Perspectives in Management.
Aseeri, M., & Kang, K. (2023). Organisational culture and big data socio-technical systems on strategic decision making: Case of Saudi Arabian higher education. Education and information technologies. 28 (7). 8999-9024.
Bayat Fatemeh, Ghlichli Behrouz, Alam Tabriz Akbar. (2019). Customer-centric capability and competitive advantage with service innovation. Business Management Explorations. 12 (24). 239-257. (in Persian)
Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. (2013). Digital business strategy: Toward a next generation of insights. MIS Quarterly. 37 (2). 471–482.
Bilgihan, A., Berezina, K., Cobanoglu, C., & Okumus, F. (2014). The information technology (IT) skills of hospitality school graduates as perceived by hospitality professionals. Journal of Teaching in Travel & Tourism. 14 (4). 321–342.
Bresciani, S., Ferraris, A., Huarng, K. H., & Malhotra, A. (2021). Digital transformation as a springboard for product, process and business model innovation. Journal of Business Research. 128. 204–210.
Busulwa, R., Evans, N., Oh, A., & Kang, M. (2020). Hospitality management and digital transformation: Balancing efficiency, agility and guest experience in the era of disruption. London: Routledge.
Christensen, C. M., Bartman, T., & van Bever, D. (2016). The hard truth about business model innovation. MIT Sloan Management Review. 58 (1). 31–40.
Christopher, M. (2016). Logistics & supply chain management (5th ed.). Pearson.
Cooper, M. (2024). The Influence of Organizational Culture on Procurement Practices: A Multi-industry Perspective.
Cousins, P. D., Lawson, B., & Squire, B. (2008). Performance measurement in strategic buyer–supplier relationships: The mediating role of socialization mechanisms. International Journal of Operations & Production Managemen. 28 (3). 238–258.
Cronbach LJ. (1951). Coefficient alpha and the internal structure of tests. psychometrika. 16 (3): 297-334.
Day, G. S. (2025). Diagnosing the market-driven approach to innovation: Learning from practice. Strategic Management Review. 6 (3). 233-262.
Grant, O. (2025). A Qualitative Study on the Impact of Advanced Technologies on Supplier Collaboration.
Gursoy, D., & Swanger, N. (2004). An industry-driven model of hospitality curriculum for programs housed in accredited colleges of business. Journal of Hospitality & Tourism Education. 16 (4). 13–20.
Hatami Nasab, Seyed Hassan; Haji Rahimi, Mohammad Hossein. (2013). Investigating the effect of business strategy on competitive advantage with regard to the mediating role of innovation and business performance. The Second Electronic Conference on Ethical Business Management Research. Yazd. (in Persian)
Heavin, C., & Power, D. J. (2018). Challenges for digital transformation–Towards a conceptual decision support guide for managers. Journal of Decision Systems. 27 (sup1). 38–45.
Holotiuk, F., & Moormann, J. (2018). Organizational adoption of digital innovation: The case of blockchain technology. Research Papers. 202.
Iranmanesh, M., Ghobakhloo, M., Nilashi, M., Tseng, M. L., Yadegaridehkordi, E., & Leung, N. (2022). Applications of disruptive digital technologies in hotel industry: A systematic review. International Journal of Hospitality Management. 107. 103304.
Pazhuhesh Jahromi, Amin. (2017). Innovation in business model, a new factor of competitive advantage. Business Studies. 80 (30). 1-13. (in Persian)
Jayawardena, C., Ahmad, A., Valeri, M., & Jaharadak, A. A. (2023). Technology acceptance antecedents in digital transformation in hospitality industry. International Journal of Hospitality Management. 108. 103350.
Johanson, M., Ghiselli, R., Shea, L. J., & Roberts, C. (2011). Changing competencies of hospitality leaders: A 25-year review. Journal of Hospitality & Tourism Education. 23 (3). 43–47.
Kraus, S., Durst, S., Ferreira, J. J., Veiga, P., Kailer, N., & Weinmann, A. (2022). Digital transformation in business and management research: An overview of the current status quo. International Journal of Information Management. 63. 102466.
Kumar, V., & Reinartz, W. (2016). Creating enduring customer value. Journal of Marketing. 80 (6). 36–68.
Lal Mazloumian, Kowsar; Moghaddisi, Ali Reza. (2014). Presenting a model of the effect of product innovation and customer orientation on marketing performance with the mediating role of competitive advantage in knowledge-based companies in Khorasan Science and Technology Park. The Sixth International Conference on Research Findings in Management. Economics and Accounting, Tehran. (in Persian)
Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing. 80 (6). 69–96.
Lin, C., & Kunnathur, A. (2019). Strategic orientations, developmental culture, and big data capability. Journal of Business Research. 105. 49–60.
Magner, N., Welker, R. B. & Campbell, T. L. (1996). Testing a model of cognitive budgetary participation -processes in a latent variable structural equations framework. Accounting and Business Research. 27 (1). 41-50.
Mahmood, S., & Khan, Z. (2023). CSR and customer orientation: A sustainable pathway towards competitive advantage? A customer’s perspective. Social Responsibility Journal. 19 (4). 741–755
Marshall, A., Mueck, S., & Shockley, R. (2015). How leading organizations use big data and analytics to innovate. Strategy & Leadership. 43 (5). 32–39.
Matarazzo, M., Penco, L., Profumo, G., & Quaglia, R. (2021). Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective. Journal of Business Research. 123. 642–656.
McAfee, A., & Brynjolfsson, E. (2012). Big data: The management revolution. Harvard Business Review. 90 (10). 60–68.
Mohammadkazemi, Reza; Talebi, Kambiz; Davari, Ali; Dehghan Najmabadi, Amer. (1400). Investigating the Effect of Business Model Innovation on Creating Competitive Advantage with the Mediating Role of Entrepreneurial Capability (Case Study: Knowledge-Based Companies in the Field of Information and Communication Technology). Entrepreneurship Development. 14 (2). 321-339. (in Persian)
Mohammadpour, Zahra; Haj Manouchehri, Hossein. (1403). Developing Competitive Advantage through Organizational Culture. Accounting and Management Perspectives. 7 (90). 182-194. (in Persian)
Nguyen, N., Dang-Van, T., Vo-Thanh, T., Do, N., & Pervan, S. (2024). Digitalization strategy adoption: The roles of key stakeholders, big data organizational culture, and leader commitment. International Journal of Hospitality Management. 117. 103643.
Norouzi, Hossein; Nosratpanah, Rasoul; Barani, Samad. (1401). The Effect of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage. Business Management. 14 (3). 445-474. (in Persian)
Porfírio, J. A., Carrilho, T., Felício, J. A., & Jardim, J. (2021). Leadership characteristics and digital transformation. Journal of Business Research. 124. 610–619.
Ribeiro-Navarrete, S., Botella-Carrubi, D., Palacios-Marqués, D., & Orero-Blat, M. (2021). The effect of digitalization on business performance: An applied study of KIBS. Journal of Business Research. 126. 319–326.
Rouholamin, A., Esfahani, K. P., Kohiyan, P., Bonakdarchiyan, A., & Abedi, E. (2022). The Effect of Brand Anthropomorphism on Customers’ Behavior (Case Study: Ofogh Kourosh Chain Stores Brand). Journal of Economic and Administrative Sciences. 5 (1). 65-78.
Sambamurthy, V., Bharadwaj, A., & Grover, V. (2003). Shaping agility through digital options: Reconceptualizing the role of information technology in contemporary firms. MIS Quarterly. 27 (2). 237–263.
Sestino, A., Prete, M. I., Piper, L., & Guido, G. (2020). Internet of things and big data as enablers for business digitalization strategies. Technovation. 98. 102173.
Shamim, S., Mahmood, M., & Qureshi, M. A. (2019). Big data culture and its role in driving organizational transformation. Information & Management. 56 (8). 103178.
Shamim, S., Zeng, J., Choksy, U. S., & Shariq, S. M. (2020). Connecting big data management capabilities with employee ambidexterity in Chinese multinational enterprises through the mediation of big data value creation at the employee level. International Business Review. 29 (6). 101604.
Sisson, L. G., & Adams, A. R. (2013). Essential hospitality management competencies: The importance of soft skills. Journal of Hospitality & Tourism Education. 25 (3). 131–145.
Torkanloo, Y., Zonoozi, S. J., & Esfidani, M. R. (2025). Increasing Shopping Intention in Chain Retail Stores Using Omnichannel Strategy. New Marketing Research Journal. 15 (1). 145-180.
Tschoppe, N. J., & Drews, P. (2021). Supporting the development and implementation of a digitalization strategy in SMEs through a lightweight architecture-based method. In Innovation Through Information Systems (Vol. III, pp. 685–691).
Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., et al. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research. 122. 889–901.
Vial, G. (2019). Understanding digital transformation: A review and a research agenda. Journal of Strategic Information Systems. 28 (2). 118–144.
Vo-Thanh, T., Zaman, M., Hasan, R., Akter, S., & Dang-Van, T. (2022). The service digitalization in fine-dining restaurants: A cost-benefit perspective. International Journal of Contemporary Hospitality Management. 34 (9). 3502–3524.
Warner, K. S., & Wager, M. (2019). Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal. Long Range Planning. 52 (3). 326–349.